Trust Is Earned on the Shop Floor—and Felt in the Market
3:00 pm – 4:30 pm Basic
Too many manufacturers struggle to win work and retain good people, then chalk it up to hiring challenges or ineffective marketing. Both problems stem from the same root cause: an erosion of trust, both internally and externally.
AI-generated content and constant social media noise have made it harder than ever to earn and keep that trust. Leaders can’t rely on polished messaging anymore. People are looking for something real.
In this panel discussion, Emily Wilkins and Jim Mayer explore how leaders build trust across their teams and their market by aligning culture, communication, and day-to-day operations. Drawing from firsthand experience inside hundreds of job shops, they’ll share real examples of how this alignment drives stronger engagement, retention, and credibility. Attendees will walk away with practical ways to close the gap between what their company is and how it’s experienced so that customers feel confident buying and employees feel confident staying.
