Conference

Marketing & Sales

F080: Turning Your Website into Revenue: Smart Audits and Metrics That Matter

  • Date

  • Time

  • Location

    N225-226

Presentations

Is Your Website Costing You Revenue? 10 Question Audit that will transform your website into a lead generating machine.

9:00 am – 9:45 am Intermediate

Your website might look great — but is it costing you sales? In this interactive session, you’ll run through a 10-question audit to uncover why your site may not be converting qualified visitors. Learn what buyers expect, what most sites get wrong, and which quick fixes deliver immediate ROI.

Beyond Lead Volume: How Manufacturers Measure What Drives Revenue

9:45 am – 10:30 am Intermediate

Manufacturers often rely on lead volume as a primary growth metric, even when it does not reflect RFQ quality, conversion efficiency, or revenue impact.
This session will show how to build a practical measurement framework that connects digital marketing performance, website conversion, CRM data, and post-inquiry outcomes to what actually drives qualified pipeline and revenue.
Attendees will learn how to identify the metrics that matter most across the buyer journey, spot friction and leakage points, and use analytics, attribution, and AI-enabled insights to make better growth decisions.
The session will also include a practical 30/60/90-day roadmap for improving measurement maturity and aligning marketing and commercial teams around revenue-focused performance.

About the Speakers

  • Tyler Louth

    Marketing Essentials

    Biography

    Tyler is passionate about making a positive impact on people, businesses, and communities. For more than 15 years, Tyler has worked alongside business owners and executives to help them execute revenue-growth plans by creating compelling marketing strategies that drive sales. Over the years, Tyler and the Marketing Essentials team have lived by the mantra ‘Strategy First, Tactics Second’ – Tactics need purpose, passion, and a driver-STRATEGY.

    More Details about Tyler

  • Josh Blankenship

    OuterBox (formerly TopSpot)

    Biography

    Josh Blankenship is VP of Business at OuterBox, where he helps manufacturers and industrial brands grow through stronger sales and marketing alignment. He works across digital strategy, lead generation, website conversion, and revenue process improvement to turn visibility into qualified opportunities and pipeline impact. Josh is a frequent speaker on digital marketing, AI, and commercial growth strategy, known for practical, no-hype frameworks.

    More Details about Josh

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