Conference

Marketing & Sales

F081: Building The Intelligent Job Shop: AI- Driven Sales Strategy and High-Impact Marketing

  • Date

  • Time

  • Location

    N225-226

Presentations

CRM, AI and Automation in Sales and Marketing

11:00 am – 11:45 am Intermediate

There’s a lot of hype around AI and Automation, and lots of new tools every day. Whether you're just getting started, or already made a significant investment in CRM and other sales and marketing technologies, this session will share practical guidance to help to improve your sales results and close more sales with your existing sales team.

Business Builders: How Artificial is the Future of B2B Sales Intelligence?

11:45 am – 12:30 pm Intermediate

Every day there’s another story about how artificial intelligence is going to replace humans at work. What about professional salespeople, the people responsible for generating revenue at our businesses?

Artificial intelligence isn’t going to replace professional salespeople, but professional salespeople who use artificial intelligence will replace those who don’t. In this session we will discuss the impacts of AI on professional sales and the explosion of tools that help build sales and marketing capabilities, as well as awareness, and engagement with your target audience.

Learning Outcomes:

< ! > Basic principles of AI and IA

< ! > Changes in Buyer Behavior

< > Sales Intelligence Augmentation

< > Moving Ideas to Action


About the Speakers

  • Michele Nichols

    Launch Team Inc

    Biography

    As owner and president of Launch Team, Inc., Michele leads a team that helps advanced manufacturing companies compete, change and grow. Launch Team provides marketing and sales strategy and outsourced marketing for companies looking to grow sales, launch new products, enter new markets, and create competitive advantage.

    More Details about Michele

  • Mark Frasco

    COACT Associates, Ltd.

    Biography

    With over 35 years of business leadership experience, Mark is a life-long learner and sought after public speaker. He has studied the building blocks of adult learning, based on experiential techniques that engage large and small audiences alike. His range of topic interests include, but are not limited to, strategic change, organization development, leadership development, and business growth process. Mark enjoys spending time with family, especially his first grandchild, Benjamin.

    More Details about Mark

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