F083: Modern Industrial Marketing: Using AI to Boost Visibility and Turn Traffic Into Quotes

Manufacturers have long relied on search engine optimization (SEO) to drive visibility and inbound leads. That foundation still matters, but Industrial buyers are increasingly using generative AI tools to research suppliers, understand technical options, and narrow shortlists before contacting sales. This shift changes how manufacturers are discovered online.

This session explains what Generative Engine Optimization (GEO) is, how it relates to traditional SEO, and why SEO alone may not be enough as AI-generated answers become part of the buying process. Attendees will learn how generative AI systems source and summarize manufacturing content, where GEO and SEO overlap, and where they differ.

Attendees will leave with a clear understanding of how to assess their current online content and make targeted improvements that increase visibility in AI-driven research while continuing to implement proven SEO fundamentals

Every day, industrial manufacturers drive qualified traffic to their websites, yet nearly 97 percent of visitors leave without taking action, creating a major leak in the sales pipeline. This session explains how manufacturers can stop losing high-intent prospects by combining human-powered live chat with proven conversion rate optimization strategies. Attendees will learn why internal chat teams and automated bots often underperform and how trained live agents improve speed, quality, and conversion rates. The presentation covers proactive engagement, removing unnecessary forms, reducing friction, and building trust through social proof and reassurance. It also explains which performance metrics truly matter, including visitor-to-chat ratios, lead quality, and chat-to-quote conversions. With most B2B buyers researching online before speaking to sales, this session equips attendees with practical, real-world methods to meet buyer expectations, capture more leads, and consistently turn passive website visitors into meaningful sales conversations that drive revenue growth and stronger long-term customer relationships.