F087: Winning in the AI Era: Trusted Storytelling + Intelligent Industrial Marketing Growth Strategies for the AI Era

AI is becoming part of everyday marketing and sales, but many industrial companies tell me the same thing in training sessions. They are unsure how to use it without losing trust or sounding like everyone else. This session is not an overview of AI. It is a practical conversation about how to use AI in a way that supports relationships and protects what makes your company unique.

Designed for marketing and sales teams working with long sales cycles, this presentation focuses on aligning AI with proven industrial marketing practices. We will cover which AI tools are worth considering, how to use trusted, industry-specific sources to increase awareness and lead quality, and where AI agents can support follow-up and education without replacing human connection.

Attendees will walk away with clear, actionable steps they can implement immediately, along with simple guidance they can use to keep improving.

Your story is your most powerful sales tool. It’s what makes your shop unique. Navigating the multitude of mediums through which this story can be told is confusing at times and AI is changing the game. Creating short posts or email blasts are easy ways to reach a target audience but do they contain the content that AI searches reference as credible sources, and do they establish you and your shop as the experts that you are? Marie Pompili, Owner, Gorman Pompili Communications, will discuss storytelling as a promotional tool, introducing attendees to the different types of story mediums that showcase manufacturing expertise, get the attention of potential buyers, and position shops as leaders in their industries. She will present case studies, articles, blogs and other pieces that have generated excitement in the press, been cited in AI searches as credible information sources, and helped to shape reputations.