This session will introduce a strategic approach to visioning success, equipping business leaders with practical frameworks to create a future-focused growth plan. Key Takeaways; Bridge the Gap Between Today and the Future – Understand how to define the distance between where your business is now and where it needs to be, using a structured Visioning Exercise. Define Your Success Metrics – Set clear benchmarks for growth, including revenue goals, workforce expansion, cultural evolution, and industry positioning. Uncover Hidden Growth Barriers – Utilize the Fishbone Analysis (Ishikawa Diagram) to diagnose root causes of growth challenges and uncover unexpected obstacles. Create a Scalable Framework for Growth – Apply the Grow-to-Market™ methodology to audit your brand, sales, marketing, technology and talent, ensuring strategic alignment. Develop a Motivational North Star – Learn how to craft an inspiring vision that serves as a rallying point for success, leaving your team feeling motivated and energized.
Overview
About the Speaker
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Kathy Steele
Red CaffeineBiographyKathy Steele doesn’t just talk about growth - she builds it. As CEO of Red Caffeine, she helps mid-market companies craft bold strategies that drive sales, elevate brands, and grow business value beyond the balance sheet. She is also a dynamic speaker featured at top industry conferences, association events, and intimate venues. She has been a guest on various podcasts and authored articles for local and national publications like the Daily Herald and Forbes. With her deep expertise in mid-market, industrial businesses, Kathy empowers audiences to define their North Star, eliminate growth barriers, and leave with a clear, actionable plan.
Pricing & Registration
Sessions | Member Price | Non-Member Price |
---|---|---|
Individual Sessions | $195 | $220 |
Workshops | $195 | $220 |
Best Value Full Conference (5-10 Sessions) |
$195 | $220 |
Sessions | Member Price | Non-Member Price |
---|---|---|
1 Session | $112.50 | $125 |
2 Sessions | $202.50 | $225 |
3 Sessions | $270 | $300 |
4-8 Sessions | $405 | $450 |
Sessions | Member Price | Non-Member Price |
---|---|---|
Half-Day Workshops (W4, W11) | FREE | FREE |
One-Hour Sessions (W12, W13, W14, W18) | FREE | FREE |
Two-Hour Sessions (W16, W17) | $50 | $75 |
Weld-Ed Conference (W5) | $50 | $75 |
Half-Day Sessions (W2, W3, W7, W10) | $345 | $430 |
Full-Day Sessions (W6, W8, W9) | $565 | $665 |
Two-Day Session (W1) | $795 | $895 |
Professional Program (W15) | $395 | $495 |
* Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.