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Conference

Marketing & Sales Tools

F183: Beyond the Quote: Building Trust Through Video-Enhanced Sales Communications

  • Date

  • Time

  • Experience Level

    Intermediate

  • Location

    Room S404D

Overview

Want to close more equipment sales? Stop sending quotes into the void. In this hands-on session, learn how adding a simple video to your quotes can dramatically improve your close rates. Using free tools, you'll discover how to quickly record personalized explanations that help buyers understand your solutions and trust your expertise. We'll practice creating authentic videos that make complex proposals crystal clear, address common objections, and build real connections with prospects. Whether you're selling machinery, tooling, or automation solutions, you'll walk away ready to stand out from competitors who just send emails. Best part? Your prospects can watch on their own time, and you'll know exactly when they do.

About the Speaker

  • Lauren Molenda

    Riveter LLC
    Biography
    Lauren Molenda is a strategic leader bridging manufacturing and marketing as the co-owner of Riveter Design, an award-winning agency serving FabTech exhibitors and manufacturers across the globe. She specializes in developing brand and marketing strategies that help industrial companies modernize their market presence. Her deep understanding of manufacturing has enabled her to drive significant revenue growth for companies across the industrial sector.

Pricing & Registration

Sessions Member Price Non-Member Price
Individual Sessions $195 $220
Workshops $195 $220
Best Value
Full Conference
(5-10 Sessions)
$195 $220

Sessions Member Price Non-Member Price
1 Session $112.50 $125
2 Sessions $202.50 $225
3 Sessions $270 $300
4-8 Sessions $405 $450

Sessions Member Price Non-Member Price
Half-Day Workshops (W4, W11) FREE FREE
One-Hour Sessions (W12, W13, W14, W18) FREE FREE
Two-Hour Sessions (W16, W17) $50 $75
Weld-Ed Conference (W5) $50 $75
Half-Day Sessions (W2, W3, W7, W10) $345 $430
Full-Day Sessions (W6, W8, W9) $565 $665
Two-Day Session (W1) $795 $895
Professional Program (W15) $395 $495

* Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.

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