As AI continues to disrupt traditional sales and marketing models, manufacturers must adapt quickly to stay competitive. This session provides a step-by-step marketing roadmap that ensures sustainable success—no matter how digital channels evolve. Learn how to leverage AI for smarter content creation, improve lead quality, and enhance customer engagement while maintaining the human touch that sets your brand apart. Walk away with a proven framework that will future-proof your marketing efforts and drive measurable business growth. We'll discuss: How AI-driven content creation impacts lead generation and buyer journeys, the balance between automation and human expertise to enhance trust and brand positioning, and A strategic framework manufacturers can implement today to remain agile as marketing channels and buyer behaviors evolve. Join us to discover how to harness AI’s potential without losing sight of the core principles that drive meaningful customer engagement and sustainable growth.
Josh C. Blankenship - OuterBox (formerly TopSpot)
Bridging Traditional and Digital Marketing: Using AI for Relationship Building
In today’s rapidly evolving landscape, the most successful marketing strategies seamlessly blend traditional methods with digital innovation. This session is designed to educate companies on how to integrate proven traditional marketing techniques—such as print and email marketing—with digital tactics like social media and strategic banner placements. Attendees will discover how AI tools, such as ChatGPT, can simplify and enhance these efforts, helping businesses maximize efficiency, personalize messaging, and build stronger customer relationships. Whether you’re looking to streamline processes, scale efforts, or enhance engagement, this session provides practical, actionable insights to help you achieve marketing success. In the final 10 minutes, attendees will receive hands-on guidance to get started with ChatGPT, including practical prompts tailored to their specific brands and goals, ensuring they can immediately apply AI to their marketing strategies.
Donna Peterson - World Innovators
