Manufacturers often pour resources into sales processes while overlooking the importance of a robust digital marketing strategy. But with today’s buyers increasingly reliant on online research, continuing to neglect marketing puts future growth at serious risk. In this session, we’ll explore practical strategies to modernize your digital presence—covering everything from resource allocation and budgeting to tech stack choices, timeline planning, and ROI reporting. You’ll learn how to track key metrics and ensure every marketing dollar drives measurable results. It’s not too late to make a change, but the longer you wait, the more ground you’ll lose to competitors already adapting to a buyer-centric marketplace. Join us to discover how aligning marketing with sales can help secure a sustainable pipeline and keep you at the forefront of the manufacturing industry.
Overview
About the Speaker
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Josh Curcio
protocol 80, Inc.BiographyJosh Curcio is the Chief Revenue Officer and Partner at protocol 80, Inc., an industrial marketing and revenue operations agency specializing in helping manufacturers drive growth through strategic lead generation and digital sales enablement. A HubSpot Certified Trainer and leader of the HubSpot User Group for Contract Manufacturers, Josh brings deep expertise in marketing automation, content strategy, and CRM alignment. He’s a 2x INBOUND speaker, 2x HubSpot Partner Day speaker, and an 8-time FABTECH presenter - making him a trusted voice at the intersection of manufacturing and modern marketing.
Pricing & Registration
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Individual Sessions | $195 | $220 |
| Workshops | $195 | $220 |
| Best Value Full Conference (5-10 Sessions) |
$195 | $220 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| 1 Session | $112.50 | $125 |
| 2 Sessions | $202.50 | $225 |
| 3 Sessions | $270 | $300 |
| 4-8 Sessions | $405 | $450 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Half-Day Workshops (W4, W11) | FREE | FREE |
| One-Hour Sessions (W12, W13, W14, W18) | FREE | FREE |
| Two-Hour Sessions (W16, W17) | $50 | $75 |
| Weld-Ed Conference (W5) | $50 | $75 |
| Half-Day Sessions (W2, W3, W7, W10) | $345 | $430 |
| Full-Day Sessions (W6, W8, W9) | $565 | $665 |
| Two-Day Session (W1) | $795 | $895 |
| Professional Program (W15) | $395 | $495 |
* Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.