F198: Hidden Potential: Maximizing the Value of Your Customer Data and Interactions for Greater Sales Performance and Profitability

Manufacturers and industrial companies know the value of mastering data for optimized shop floor operations and improved business performance. But today it’s possible to leverage data to optimize sales and service operations as well. Data from customer interactions is unstructured; the key is to put order and structure to this valuable content and marry it with structured transactional data from orders, etc., to gain deeper insights into buyer behavior. This data-driven analysis provides organizations with an understanding of trends and correlations to uncover opportunities such as upsell, cross-sell, and switch-sell. Armed with these insights, every salesperson is now your best salesperson, via guidance on next-best actions, and alerts to intercede to save a sale before it’s too late. Learn how Sun State International Trucks is applying analytics and insights to growing its customer relationships and profits, for optimized sales performance and business profitability.