F259: Build Your Unique Talent Brand: A Strategic Approach to Attract and Retain Top Employees

Your talent brand is as unique as your customer brand and plays a vital role in attracting and retaining top talent. In this hands-on session, we’ll walk attendees through a simple process to develop a compelling employee value proposition by identifying what makes their company special. Attendees will learn how to differentiate their employee story from competitors and integrate it into their communications effectively. We’ll also cover how to apply marketing best practices to continually strengthen their talent brand. By the end, attendees will have a practical framework to turn employees into authentic brand advocates, helping them stand out in a competitive market, attract the right people, and retain top performers.